WhatsApp Plus Rolls Out on iPhone: Price, Premium Themes, Stickers, and What It Unlocks

WhatsApp is reportedly testing a new paid subscription called WhatsApp Plus for iOS users, bringing extra customisation features like premium stickers, themes, and additional chat tools. The key detail is that WhatsApp itself is not becoming paid — messaging and calling remain completely free, and WhatsApp Plus is only an optional upgrade.

According to early rollout reports, WhatsApp Plus is currently available to a limited number of iPhone users running the latest stable version of WhatsApp, with wider expansion expected in the coming weeks.

What Is WhatsApp Plus?

WhatsApp Plus appears to be WhatsApp’s first major step into a premium subscription tier for regular users. Unlike WhatsApp Business tools or Meta’s enterprise products, this subscription is designed for everyday users who want their WhatsApp interface to feel more personalised and flexible.

The biggest focus here is not new messaging features, but customisation and organisation.

WhatsApp Plus Price and Subscription Model

As per early availability listings, WhatsApp Plus is priced at €2.49 per month (roughly ₹270–₹280) in select European regions. Pricing may vary depending on country, and WhatsApp could adjust it once the feature launches globally.

The subscription follows a monthly auto-renewal model, and users can manage or cancel it anytime through the App Store. Some accounts may also receive a free trial period, which could range from one week to one month depending on region.

WhatsApp Plus Features: What You Get

WhatsApp Plus is mainly built around “premium personalisation,” and it includes several extras that standard WhatsApp users don’t get.

Premium Sticker Packs

Subscribers gain access to exclusive sticker packs, including animated overlay-style effects. These stickers can still be sent to non-paying users, meaning anyone can view them — but only WhatsApp Plus users can download them directly.

Custom Themes and Accent Colours

WhatsApp Plus reportedly includes 18 accent colour options, letting users change the look and feel of the app interface. These colours apply across the UI, creating a more personalised WhatsApp experience.

Extra App Icons

The subscription also offers 14 alternative WhatsApp icons, allowing users to change how WhatsApp appears on their home screen. These include minimal designs and stylised variants.

Pin More Chats

WhatsApp Plus increases the pinned chat limit significantly. Instead of the standard limit of three, subscribers can pin up to 20 chats, which is useful for users managing work, family, and multiple communities at once.

Better Chat List Organisation

The subscription reportedly allows users to apply the same theme, ringtone, and notification sound across chats inside a custom list, making WhatsApp feel more structured instead of messy.

Exclusive Ringtones

WhatsApp Plus also includes 10 premium ringtones, giving more control over notification sounds beyond WhatsApp’s default options.

While 18 custom themes and 20 pinned chats are great for productivity, remember that running vibrant OLED themes can impact your device’s endurance. Check our Lab Guide on Battery Calibration to keep your iPhone’s battery health optimized while using these new styles.

WhatsApp Plus for iOS

How to Check If WhatsApp Plus Is Available on Your iPhone

WhatsApp Plus is not available for everyone yet. If you want to check whether you’re eligible:

1. Open WhatsApp
2. Go to Settings
3. Look for a WhatsApp Plus or subscription option

If it doesn’t appear, it likely means the feature hasn’t reached your account yet.

For official rollout updates and feature announcements, WhatsApp users can also follow the WhatsApp official.

Which WhatsApp Version Supports WhatsApp Plus?

WhatsApp Plus is reportedly being spotted on WhatsApp for iOS version 26.17.74. However, because it is rolling out gradually, even users on this version may not see it immediately.

Is WhatsApp Plus Available on WhatsApp Business?

No. WhatsApp Plus is currently said to be limited to the regular WhatsApp Messenger app and is not available for WhatsApp Business.

That matters because many business users assumed it would unlock new automation tools, but this subscription appears to be purely focused on personal customisation.

Why WhatsApp Plus Matters (Even If You Won’t Pay)

WhatsApp Plus is not a “big feature update,” but it signals something important: WhatsApp is starting to treat messaging as a platform that can generate subscription revenue — similar to what we’ve seen with Telegram Premium and other apps.

And it’s part of a wider industry shift where platforms are pushing “premium layers” instead of charging everyone. A similar trend is happening in AI tools too, as seen in Anthropic Expands Claude Into Microsoft 365: Excel, Word and PowerPoint Add-ins Now Widely Available.

What WhatsApp Plus Does NOT Change

To avoid confusion, here’s what WhatsApp Plus does not do:

WhatsApp Plus is mainly about making WhatsApp feel more premium and organised.

Will WhatsApp Add More Premium Features Later?

Reports suggest WhatsApp is planning to expand WhatsApp Plus with additional premium tools in future updates. That could include deeper customisation, smarter AI tools, or better content organisation features — but nothing official is confirmed yet.

This direction aligns with the broader “subscription upgrade culture” across apps, where premium tiers slowly grow over time.

The Verdict

WhatsApp Plus is a clear attempt to monetise WhatsApp without harming the free experience. It doesn’t change the core of WhatsApp, but it adds a premium layer for users who want more control over themes, stickers, icons, and pinned chats.

If WhatsApp keeps adding useful productivity features in future updates, WhatsApp Plus could become a serious competitor to Telegram Premium. But right now, it’s best seen as a personalisation upgrade rather than a must-have feature.